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424 - Your Audience Doesn't Care About You
Your Audience Doesn’t Care About You—They Care About How You Help Them
The Hard Truth About Personal Branding
Most CEOs and business owners approach personal branding the wrong way. They make it about themselves—their achievements, their expertise, their journey.
But here’s the truth: your audience doesn’t care about you. They care about what you can do for them.
If your content doesn’t speak to their pain points, if your messaging doesn’t address their desires, if your brand isn’t positioned as the bridge between their problems and their goals—then you’re just another voice in the noise.
Why This Matters for Thought Leadership
Every successful CEO has mastered this shift in perspective. They understand that people don’t follow leaders because of who they are—they follow because of what that leader can teach, solve, or inspire.
Think of the strongest personal brands in business today. They all do one thing exceptionally well:
✅ They understand their audience’s struggles
✅ They provide valuable solutions
✅ They position themselves as the missing piece between pain and success
If you’re not doing this, your audience will scroll past you—no matter how impressive your resume is.
How to Shift Your Personal Brand for Maximum Impact
1️⃣ Know your audience better than they know themselves
Who are they? What are their biggest challenges? What transformation do they seek? If you don’t know, you’re speaking into the void.
2️⃣ Create content that speaks to their needs
Your posts, videos, and thought leadership pieces should address real problems and offer tangible solutions.
3️⃣ Be the guide, not the hero
Your audience should see themselves in your content, not just your success story. Position yourself as the guide who helps them achieve their own goals.
4️⃣ Leverage your marketing engine
Every CEO has a marketing team, yet many fail to use it for their personal brand. Treat your brand as a business asset—because it is.
Final Thought: Make It About Them, Not You
If you want to build a personal brand that actually influences, stop focusing on who you are and start focusing on how you help.
That’s the difference between noise and real impact.
For a deeper dive into this mindset shift, tune in to today’s episode of The Daily Hint.
Highlights:
00:00 Understanding Your Audience
00:25 Identifying Pain Points and Desires
00:37 Bridging Problems and Desires
00:45 Converting Audience to Customers
00:51 Leveraging Your Marketing Engine
Links:
===========================
Equipment and Software that I use for my Videos and Podcasts!
Jens Equipment and Software overview: https://www.jensheitland.com/equipment
===========================
Books that I read and recommend.
My Book Recommendations: https://www.jensheitland.com/books
===========================
Here are the ways to work with me:
Speaking: https://www.jensheitland.com/speaking
Leadership Skills Assessment: https://www.wearesucceed.com/
===========================
Connect with me!
LinkedIn: https://www.linkedin.com/in/jensheitland/
Facebook: https://www.facebook.com/JensHeitlandofficial/
Instagram: https://www.instagram.com/jensheitland/
TikTok: https://www.tiktok.com/@jensheitland
X/Twitter: https://twitter.com/jensheitland
Newsletter: https://www.jensheitland.com/newsletter
===========================
Subscribe and Listen to The Daily Hint with Jens Heitland Podcast HERE:
YT: https://www.youtube.com/channel/UC2tLdutVh6b6nCBgWQ817eQ
Web: https://www.jensheitland.com/the-daily-hint
Apple: https://podcasts.apple.com/us/podcast/the-daily-hint-with-jens-heitland/id1722930497
Spotify: https://open.spotify.com/show/4T02uYPvcOrajPC6FgH64r?si=8aab1e7683204160&nd=1&dlsi=0f69c72af017454a
View all episodes
Your Audience Doesn’t Care About You—They Care About How You Help Them
The Hard Truth About Personal Branding
Most CEOs and business owners approach personal branding the wrong way. They make it about themselves—their achievements, their expertise, their journey.
But here’s the truth: your audience doesn’t care about you. They care about what you can do for them.
If your content doesn’t speak to their pain points, if your messaging doesn’t address their desires, if your brand isn’t positioned as the bridge between their problems and their goals—then you’re just another voice in the noise.
Why This Matters for Thought Leadership
Every successful CEO has mastered this shift in perspective. They understand that people don’t follow leaders because of who they are—they follow because of what that leader can teach, solve, or inspire.
Think of the strongest personal brands in business today. They all do one thing exceptionally well:
✅ They understand their audience’s struggles
✅ They provide valuable solutions
✅ They position themselves as the missing piece between pain and success
If you’re not doing this, your audience will scroll past you—no matter how impressive your resume is.
How to Shift Your Personal Brand for Maximum Impact
1️⃣ Know your audience better than they know themselves
Who are they? What are their biggest challenges? What transformation do they seek? If you don’t know, you’re speaking into the void.
2️⃣ Create content that speaks to their needs
Your posts, videos, and thought leadership pieces should address real problems and offer tangible solutions.
3️⃣ Be the guide, not the hero
Your audience should see themselves in your content, not just your success story. Position yourself as the guide who helps them achieve their own goals.
4️⃣ Leverage your marketing engine
Every CEO has a marketing team, yet many fail to use it for their personal brand. Treat your brand as a business asset—because it is.
Final Thought: Make It About Them, Not You
If you want to build a personal brand that actually influences, stop focusing on who you are and start focusing on how you help.
That’s the difference between noise and real impact.
For a deeper dive into this mindset shift, tune in to today’s episode of The Daily Hint.
Highlights:
00:00 Understanding Your Audience
00:25 Identifying Pain Points and Desires
00:37 Bridging Problems and Desires
00:45 Converting Audience to Customers
00:51 Leveraging Your Marketing Engine
Links:
===========================
Equipment and Software that I use for my Videos and Podcasts!
Jens Equipment and Software overview: https://www.jensheitland.com/equipment
===========================
Books that I read and recommend.
My Book Recommendations: https://www.jensheitland.com/books
===========================
Here are the ways to work with me:
Speaking: https://www.jensheitland.com/speaking
Leadership Skills Assessment: https://www.wearesucceed.com/
===========================
Connect with me!
LinkedIn: https://www.linkedin.com/in/jensheitland/
Facebook: https://www.facebook.com/JensHeitlandofficial/
Instagram: https://www.instagram.com/jensheitland/
TikTok: https://www.tiktok.com/@jensheitland
X/Twitter: https://twitter.com/jensheitland
Newsletter: https://www.jensheitland.com/newsletter
===========================
Subscribe and Listen to The Daily Hint with Jens Heitland Podcast HERE:
YT: https://www.youtube.com/channel/UC2tLdutVh6b6nCBgWQ817eQ
Web: https://www.jensheitland.com/the-daily-hint
Apple: https://podcasts.apple.com/us/podcast/the-daily-hint-with-jens-heitland/id1722930497
Spotify: https://open.spotify.com/show/4T02uYPvcOrajPC6FgH64r?si=8aab1e7683204160&nd=1&dlsi=0f69c72af017454a