Most CEOs focus relentlessly on growing the brand of their business — the logo, the vision, the marketing. But in today’s connected world, that’s not enough.

Because people don’t buy from logos. They buy from leaders.

In this short but powerful episode of The Daily Hint, we confront a critical question: Are you hiding behind your company brand, or are you actively building your own visibility as a leader?

Let’s look at Apple. It’s not just one of the most iconic brands in the world — it's known because of people. Steve Jobs wasn't just the founder; he was the face, the vision, the story. His personal brand shaped Apple’s identity and inspired millions.

Today, Tim Cook continues that legacy not just through operational excellence but through visible leadership. He speaks publicly. He shows up in videos. He builds trust through presence.

Now shift to Microsoft. Bill Gates — visionary founder, public figure, thought leader. Satya Nadella, the current CEO, has embraced that same playbook. He doesn't hide behind the tech. He uses his personal voice to share ideas, values, and leadership moments that humanize the Microsoft brand.

These are billion-dollar examples. But here’s the truth: You don’t need to be a Fortune 500 CEO to make this work.

If they are building personal brands as CEOs, what’s stopping you?

Whether you lead a startup, a growing SME, or a global enterprise, your ability to influence your industry, attract opportunities, and build lasting trust starts with you becoming visible.

In this episode, you’ll hear:

• Why personal branding is no longer optional for CEOs
• How top leaders use visibility to scale their influence
• What actions you can take to show up authentically and consistently

This is your hint to stop hiding. The world — and your network — needs to hear from you, not just your brand.

Highlights:

0:00 Introduction: The Importance of Personal Branding

00:05 Case Study: Apple and Steve Jobs

00:18 Transition to Tim Cook

00:29 Case Study: Microsoft and Bill Gates

00:44 Current Leadership: Satya Nadella

00:53 Conclusion: Personal Branding for All

Links:

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Equipment and Software that I use for my Videos and Podcasts!   

Jens Equipment and Software overview: https://www.jensheitland.com/equipment

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Books that I read and recommend.

My Book Recommendations: https://www.jensheitland.com/books

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Here are the ways to work with me:

Speaking: https://www.jensheitland.com/speaking

Leadership Skills Assessment: https://www.wearesucceed.com/

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Connect with me!   

LinkedIn: https://www.linkedin.com/in/jensheitland/

Facebook: https://www.facebook.com/JensHeitlandofficial/

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Newsletter: https://www.jensheitland.com/newsletter

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Subscribe and Listen to The Jens Heitland Show Podcast HERE: 

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Subscribe and Listen to The Daily Hint with Jens Heitland Podcast HERE: 

YT: https://www.youtube.com/channel/UC2tLdutVh6b6nCBgWQ817eQ

Web: https://www.jensheitland.com/the-daily-hint

Apple: https://podcasts.apple.com/us/podcast/the-daily-hint-with-jens-heitland/id1722930497

Spotify: https://open.spotify.com/show/4T02uYPvcOrajPC6FgH64r?si=8aab1e7683204160&nd=1&dlsi=0f69c72af017454a