Have you refined your brand position? In this special series called Brand Position Consultations, we explore developing unique brand positions with professional photographers.

In episode 427 of the Bokeh Podcast, Tiffany Hix joins us to discuss how she should refine her brand position to highlight creating legacy items and artwork for families in Boise.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You're Photographing. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Brand Position: The unique value prop that our businesses offer to our market.

Benefits of a Clear and Distinct Brand Position:

A. Enables Potential Clients to Immediately Know Your UVP

B. Filters Irrelevant Potential Clients

C. Simplifies/Focuses Marketing Efforts

D. Encourages Better Time Management

Based in: Boise, ID (4:29)

Years in Business: 14

Current Brand Position Options: (5:55)

From Instagram - "Curating your family’s legacy with gorgeous artwork for you to enjoy for years to come”

From Website - “Fun, Fine Art Photography for Boise Families: Your Family Story Told One Frame at a Time."

Competition (20:10)

Potential Brand Position: Curating your family’s legacy with gorgeous artwork for your home.

Links

tiffanyhix.com

instagram.com/tiffanyhix

Power Thesaurus

Want to learn more about the importance of a brand position?

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