Inflation is everywhere... and yet, Arizona Iced Tea is remained steady at its 99 cent price point. Moreover, it's founder announced earlier this year that they would not be raising the price for the foreseeable future. How can this be? With every other company raising prices... does Arizona Iced Tea simply not understand good business? Or do they recognize a secret that many of us should be quick to imitate? We dive into today's episode on the magic of raving fans, and how Arizona Iced Tea is paving the way for long term buyers. 

This episode is sponsored by Equity Business Solutions. Do you want to make sense of the numbers for your business? From equity, to liabilities and assets, to understanding cash flow... sometimes you need an expert. 

Go to EquityBusinessSolutionsLLC.com and get value beyond the numbers.

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