On this episode. Kevin Halbert, son of the legendary copywriter Gary Halbert, joins us on the podcast to share stories of his dad and how he’s using AI in copywriting today. We also ask the question, “How would your dad have used AI?” if he were around today.

Kevin is the publisher of The Gary Halbert Letter. If you aren’t on the newsletter, you should be. You can sign up at https://thegaryhalbertletter.com/Signup.html.

The post 427: What Would Gary Halbert Say About AI Today? A Conversation with Kevin Halbert first appeared on Persuasion by the Pint.