The Moment I Realized Personal Branding Was a Game Changer

For over a decade, I thrived in a corporate leadership role. My work spoke for itself, my network was strong, and I believed my experience alone would open doors.

Then, in 2019, I left the corporate world. And reality hit me like a brick.

People weren’t interested in me. They were interested in the company I represented.

Why This Matters for Every CEO and Executive

Many leaders think their credibility is theirs. But in reality, much of it belongs to the brand they work for. The moment they step away, they realize how little influence they actually carry as individuals.

I wasn’t alone in this realization. As I looked around at those who had successfully made the transition, one thing stood out:

🔹 They all had a strong personal brand.

Personal branding wasn’t just an ego play—it was a business asset.

The Strategic Approach to Personal Branding

I knew I needed to build my brand systematically, not just randomly post on LinkedIn or attend more networking events. Here’s what I focused on:

1. Positioning Myself as a Thought Leader

I identified the topics I wanted to be known for—personal branding, leadership, and business growth. Every piece of content I shared reinforced my expertise in these areas.

2. Creating Consistency Across Platforms

I didn’t just rely on social media. I spoke on podcasts, wrote articles, and built a presence that worked for me 24/7.

3. Building a Brand That Attracts Inbound Opportunities

Instead of chasing opportunities, I focused on delivering value. And as my brand grew, speaking engagements, partnerships, and business deals started coming to me.

The Results? A Brand That Works for Me, Not the Other Way Around

Today, my personal brand fuels my business.

✔️ I receive more inbound opportunities than I can handle

✔️ My brand generates business and partnerships effortlessly

✔️ I have control over my influence, independent of any company

Here’s the reality:

If you’re a CEO, founder, or executive, you must invest in your personal brand. If not, you’ll always be dependent on the company you work for.

Ready to build your personal brand the right way? Listen to today’s episode of The Daily Hint to get started.

Highlights:

00:00 The Decision That Changed Everything

00:03 Leaving the Corporate World

00:20 The Importance of Personal Branding

00:29 Building My Personal Brand

00:46 Reaping the Benefits

00:56 Conclusion: Personal Branding for Success

Links:

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Subscribe and Listen to The Daily Hint with Jens Heitland Podcast HERE: 

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