MarTech is short for Marketing Technology. In the last seven years, there has been a significant growth in marketing technology. In 2011, there were few hundred marketing tech and in 2019 there are more than 7000 technologies. This rapid change requires organizations to follow a strong process to implement marketing tech. In this show, Jeremy and I will go through the seven strategic steps required to implement any marketing technology in your organization. These steps apply to big or small companies.
Here are the steps:
Alignment
Requirement
Research
Recommendation
Implementation
Training
Governanace

Leave us your comments and feedback. Visit our website www.analyticstodaypodcast.com

Support the show

Follow us on Twitter @sameerkhan or @jeremyaroberts or leave us a review on iTunes: https://podcasts.apple.com/us/podcast/analyticstoday-podcast/id1044308732

Subscribe to our free AI to ROI newsletter

Consult with us

www.analyticstodaypodcast.com