A PIM Story: Success In Numbers

In this episode of E-Commerce with Coffee?!, we have a special interview with a behind-the-scenes look at one company's ROI for product information management (PIM) software. Priscilla Carrick, Executive Director Of Operations at AutoExec, Inc., joins host Nate Svoboda to talk about her and her team’s experience with the Amber Engine Next-Gen PIM as early adopters of the new software.

AutoExec, Inc. sells individual and hyper-niche components of "mobile desks" for people who drive constantly and pretty much work out of their cars. In the time Priscilla has worked for the company, they've gone from 53 to over 1,300 SKUs of hyper-personalizable mobile desk components. Listen in to learn how they did it and the role the next-gen PIM had to play.

0:00-27  Intro

0:28-1:06 Introducing Priscilla

1:07-2:20 Priscilla’s take on caffeine

2:21-4:44 What life looked like before, and the discovery of PIM

4:45-5:57 Two years in, everything in hindsight

5:58-7:01 The PIM implementation process

7:02-7:59 Full onboarding to the PIM

8:00-9:09 Favorite—and least favorite PIM features

9:10-10:00 The scope of AutoExec’s digital channels

10:01-11:24 Data fidelity standards

11:25-16:34 What Priscilla says—no filters—about the PIM

16:35-17:47 The pie in the sky new PIM feature Priscilla wants

17:48-20:05 What else Priscilla is “tuned into” these days

20:06-20:23 Outro