Squats and Espresso Podcast

43 August Schmidt (East Valley CrossFit, Iron Athlete Clinics)

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This week we talk to August Schmidt Founder and Owner of East Valley CrossFit and Iron Athlete Clinics 

We talk about:

  • Why CrossFit athletes need to start training STRONGMAN immediately
  • The value of continuing education for all athlete levels
  • The origins of East Valley, starting in August’s garage and moving into the CrossFit business model
  • The difference between opening a gym and opening a successful gym
  • Why big box gyms can charge less than specialty gyms and why you get what you pay for.
  • How to program for success in the CrossFit Open
  • How to know what to expect at Regionals and the Games
  • Why people complain that ROGUE equipment is expensive, CLEARY haven’t been lifting long.
  • How the demand for weightlifting programs has changed
  • The key to building a weightlifting team
  • Why you don’t want to be the best lifter in the gym
  • Why gyms change hands and it’s not always because they’re failing
  • The business of a gym and the top things to do and avoid
  • The truth about paleo and it’s relationship to performance
  • And… the difference between health and performance

    • http://www.ironathleteclinics.com/

     

    http://eastvalleycrossfit.com/

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