This week we talk to August Schmidt Founder and Owner of East Valley CrossFit and Iron Athlete Clinics 

We talk about:

• Why CrossFit athletes need to start training STRONGMAN immediately
• The value of continuing education for all athlete levels
• The origins of East Valley, starting in August’s garage and moving into the CrossFit business model
• The difference between opening a gym and opening a successful gym
• Why big box gyms can charge less than specialty gyms and why you get what you pay for.
• How to program for success in the CrossFit Open
• How to know what to expect at Regionals and the Games
• Why people complain that ROGUE equipment is expensive, CLEARY haven’t been lifting long.
• How the demand for weightlifting programs has changed
• The key to building a weightlifting team
• Why you don’t want to be the best lifter in the gym
• Why gyms change hands and it’s not always because they’re failing
• The business of a gym and the top things to do and avoid
• The truth about paleo and it’s relationship to performance
• And… the difference between health and performance

http://www.ironathleteclinics.com/

 

http://eastvalleycrossfit.com/