Welcome to Podjunction! In this weeks episode co-hosts Matt and Sadaf talk with Jaryd Kraus the host of Buying Online Businesses podcast. In this episode the hosts discuss how to earn the trust of your audience, attract and retain their attention with content that resonates and finally, how to use testimonials to showcase your expertise and build credibility for your potential clients down the line.

Key Takeaways: 

1. Build Trust Through Consistent, High-Value Content: Jaryd Krause emphasises that consistently delivering high-value, long-form content helps build trust with an audience. Listeners can engage with content at their own pace, allowing them to assess the creator's credibility before making any commitments.
2. Attract Audiences Organically: Instead of chasing leads with aggressive marketing tactics, Jaryd advocates for creating an inviting "garden" of content that draws people in organically. By providing valuable information and letting listeners come to him, he builds an audience that feels more connected and engaged.
3. Leverage Client Testimonials for Credibility: Jaryd features clients on his podcast, allowing them to share their experiences. This serves as a subtle but powerful form of endorsement, showcasing his expertise and providing social proof to potential clients while giving his clients a platform to share their stories.

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