This week’s What The Footie Pod is with Christian Hurley, Strategy Director @ UMM. In this exclusive, Paul and Christian discuss the YouTube space and the trend around content creators like Chunkz & Harry Pinero linking up with ballers like Jack Grealish & Mason Mount.

As well as Football’s Gen Z problem… are they really losing interest in the current format of football? Do we need FIFA’s new proposals of kick-ins & 30-min halves? Should broadcasters be worried about Gen Z losing interest? Can clubs really go direct and compete with fan channels like AFTV?

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What The Footie is the football and business podcast that goes behind the scenes.