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If you’ve ever wondered why your website still isn’t bringing in leads — even though it’s pretty, functional, and full of your genius — this one’s for you. I brought in SEO expert Barb Davids to break down exactly how to show up in search results on Google and on AI tools like ChatGPT.

Spoiler alert: it’s about clarity, consistency, and making sure your site actually answers the questions your people are asking.

Whether you’re brand new to SEO or have been dabbling for years, this episode is packed with practical tips to get your website working for you (instead of just sitting around looking cute).

What you’ll learn in this episode:

• Why SEO isn’t dead (even with the rise of AI tools)
• The one type of content that gives you the biggest search visibility boost
• How to figure out what your audience is actually Googling
• The easiest way to update your website for better results — in under 10 minutes
• What NOT to waste your time on (and what’s worth doing regularly)

Thrive in 5: Choose-Your-Own-Adventure SEO Tasks

Pick one of these to do this week.

1. Update your home page or services page title so it clearly says who you help and how
2. Add a CTA to the bottom of one blog post (don’t make people guess!)
3. Link an old blog to a new one to help Google make the connection
4. Add an FAQ section to your service page using real client questions
5. Rename one image file with keywords before uploading to your site

Connect With Barb

To learn more Barb and how she can help you get found, check out her podcast Small Business Sweet Spot or visit her website at CompassDigitalStrategies.com

Tools mentioned:

• Ahrefs
• Ubersuggest
• Keywords Everywhere
• ClickRank AI
• Google Search Console

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