In the Season 2 premiere of "Lessons from a Podcaster," host Tiago interviews Traci, founder of "Produce Your Podcast" and co-founder of the "Podcast Professionals Association." This season focuses on agencies that support multiple podcasters, offering expert insights from industry leaders. Tracey shares her transition from broadcast radio to podcasting, discussing how her agency helps businesses leverage podcasts for brand visibility and lead generation. The conversation also explores the pandemic’s effect on podcasting, the advantages of hiring a podcast agency, common pitfalls, and strategies for monetization. Tune in for valuable advice on how to take your podcast to the next level in this informative and engaging episode!

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Links & Resources

Website : https://produceyourpodcast.com/

Podsqueeze : Get 20% discount for a period of 3 months - Use coupon code: PODCASTERS at checkout.

LinkedIn : https://www.linkedin.com/company/produce-your-podcast/

Facebook : https://web.facebook.com/produceyourpodcast/

X : https://x.com/produceyourpod

YouTube : https://www.youtube.com/channel/UCN1LkFZCc8oCX8tWdMTD-UQ

Instagram : https://www.instagram.com/produceyourpodcast/

TikTok : https://www.tiktok.com/@produceyourpodcast

Timestamps

Traci's Background (00:01:13)

Traci discusses her agency, Produce Your Podcast, and her journey from broadcast radio to podcasting.

Podcast Growth Post-Pandemic (00:03:20)

The speakers talk about the significant growth in podcasting since the pandemic and its impact on businesses.

When to Hire a Podcast Agency (00:06:19)

Tracey explains when businesses should consider hiring an agency for podcast development and production.

Common Mistakes in Podcasting (00:08:35)

Discussion on the importance of choosing the right podcast hosting platform and common pitfalls.

Free vs. Paid Hosting Platforms (00:09:56)

Tracey outlines the differences between free and paid hosting options regarding scalability and functionality.

Dynamic Ad Insertion Explained (00:11:39)

Tracey describes dynamic ad insertion and its benefits for monetizing podcasts effectively.

Importance of Podcast Stats (00:14:52)

The speakers discuss essential statistics for monitoring and growing a podcast's audience and engagement.

Podcasting for Brand Awareness vs. Lead Generation (00:17:11)

Traci shares insights on how businesses use podcasts for brand awareness and lead generation.

Lead Generation Strategies for Various Businesses (00:18:37)

Exploration of how different businesses can leverage podcasts for effective lead generation.

Content Ideas for Niche Podcasts (00:20:18)

Tracey provides examples of content strategies for niche podcasts, like those for divorce attorneys.

Trust Building Through Podcasting (00:22:02)

Discussion on how podcasts create trust with audiences, particularly in professional services.

The Importance of Collaboration (00:23:03)

Tracey discusses the need for collaboration among podcast service providers to improve industry standards.

Membership Benefits of the Association (00:25:04)

Details on joining the Podcast Professionals Association and the benefits of membership.

Networking Events for Professionals (00:25:35)

Overview of monthly virtual networking events for podcast service professionals to share and brainstorm.

Tips for Growing Your Podcast (00:27:00)

Traci shares effective strategies for increasing podcast audience, emphasizing SEO and discoverability.

Optimizing Show Descriptions (00:27:45)

Advice on creating SEO-optimized show descriptions and the importance of standout graphic art.

Consistency and Content Repurposing (00:28:41)

The significance of consistency and using efficiency programs to repurpose podcast content for growth.