Michael Simonet is a China eCommerce specialist and entrepreneur. In this interview conducted by Matthieu David, we learn in-depth about his eCommerce experience with cheese during his time at the company Swissmooh, a dairy company that has experienced success in China, climbing to the top of Tmall's cheese sales.

Michael's current company, Qingdao Alea E-Commerce Co. Ltd consults international businesses on China e-commerce strategy. Michael has a wealth of knowledge on Tmall, JD, and Xiaohongshu.

Highlights of this episode include:

3:30 Why start a business in Qingdao?

10:00 The success story of Swissmooh on Tmall

12:45 What did Swissmooh do to adapt to the Chinese market?

18:15 What happens when a company sells more than they have in stock?

21:00 What makes a Tmall shop successful on Tmall?

25:00 How to earn money on e-commerce

27:40 When is the best time to sell online, and all important shopping holidays to know

38:00 "Growth hacking" what to do and what to avoid, and how to appear credible to shoppers

44:45 Average Tmall and JD conversion rates

More on Swissmooh: http://www.swissmooh.ch/

More on Swisscloud Consulting: https://swisscloudconsulting.com/

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Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools.

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