In early November 2011, Gregg Rozeboom came up with the idea for Fruitive after struggling to find a healthy restaurant option for his parents who were visiting a new city. Within one month of having the idea, he signed a lease to a building in his hometown to get the ball rolling. Today, Fruitive has grown to five locations and counting. On this episode, Gregg shares with us how he took action to ensure his long-term vision would be successful.

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