Speaking 1:1 with the people you want to attract is the best possible way to learn about their questions, challenges, and desires. And knowing these things is how you reverse engineer copy that sells. Today I'm giving you a step-by-step guide to interview your customers and see your business as they do.

 

On this episode, I share:

• Why I interview all of my clients’ customers,
• The biggest mistake I see entrepreneurs making when they think they’re conducting market research,
• How to ask your target market to share targeted feedback on your brand or idea, and
• The most important points in business to interview your customers.

 

Visit Pattern of Purpose for show notes and links to resources mentioned on this episode.

 

Listen to the podcast—know what to do. Join my list—know how to do it. Subscribe and receive an episode action guide giving you an interview email script and list of questions to get you started.