“Life is a challenge. And if you can’t enjoy that, you’re in trouble.” Laurel James, founder of the Seattle-based running retailer Super Jock ‘n Jill and mastermind behind the 1984 U.S. Women’s Olympic Marathon Trials race, does not mince words. James entered the nascent running-retail scene in 1975, and quickly cemented herself as a visionary female entrepreneur, race director, and community pillar in the running world and beyond.