Mark is the Director of RockSoup Media, who help challenger brands win at out-of-home advertising, a space traditionally dominated by the big, traditional brands. They have worked with brands such as NICE Wines (the founder of which was on the podcast recently), DASH Water, Made.com & Strong Roots, to name just a few.

In this bout, we discuss what it takes for a start-up brand on limited budgets to win at out-of-home advertising campaigns, how not to waste their money and why many marketing agencies won’t have their best interests at heart.

Check out RockSoup Media: http://rocksoupmedia.com/