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Marty Cagan's Inspired: How to Create Tech Products Customers Love provides a comprehensive guide to building successful technology products. The book emphasises building the right teams, using the right processes, creating the right product, and fostering the right culture. Cagan draws on his experience at leading tech companies, outlining practical steps for achieving product-market fit, scaling businesses, and maintaining continuous innovation. A case study of a fictional company illustrates these principles, and supplementary reading is suggested for further learning.
Click here to read the article.
Marty Cagan's Inspired: How to Create Tech Products Customers Love provides a comprehensive guide to building successful technology products. The book emphasises building the right teams, using the right processes, creating the right product, and fostering the right culture. Cagan draws on his experience at leading tech companies, outlining practical steps for achieving product-market fit, scaling businesses, and maintaining continuous innovation. A case study of a fictional company illustrates these principles, and supplementary reading is suggested for further learning.