One Strong Statistic:

• State spending has grown 40% in five years to $50 billion
• Create contrast: Government grew 40% while average paychecks barely changed
• Focus on memorability over precision

One Relatable Story:

• Compare personal income growth since 2020 to government spending
• Make numbers personal: "Do you make 40% more than in 2020?"
• Show impact on working families

One Clear Solution - Taxpayer Protection Act:

• Force government to follow same financial rules as families
• Set commonsense spending cap tied to taxpayer affordability
• Prioritize needs over wants
• Prevent inevitable tax hikes

Key Message:

• Government spending can't keep growing faster than PA's economy
• Make Harrisburg live by same rules as everyone else
• Simple contrast: 40% government growth vs. stagnant personal incomes

For more tips on making complex budget issues compelling, refer to the accompanying one-page PDF.

Winning Edge gives you the tools you need to lead and influence in the political and policy arenas. Every other week, Winning Edge releases short (approximately 5-minute) spots—or “snacks”—focused on one of four areas: fundraising, media, policy, or persuasion.

For more, visit our website: www.thecommonwealthpartners.com.