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Joining me this week is Roderick Jefferson.

Roderick is a keynote speaker, author, and inventor of the name “Sales Enablement.” It was something I didn't know going into the conversation, and it really speaks to the experience that he has had in this industry since it began, essentially giving it its name.

He has a book out right now called Sales Enablement 3.0, and we explore the key points in the book as well as my curiosity regarding his background.

I found it an honor and a privilege to host a podcast with and really pick the brain of someone who's "been there and done that" in the trenches for so long. I know you're going to enjoy this one too.

Please sit back, relax, and enjoy my conversation with Roderick Jefferson.