LOGOS is the second rhetorical appeal in this 4-part Real Talking Tips POWER OF PERSUASION series. Real Talking Tips episode 42 kicked off the mini-series with ETHOS, a speaker's authority, background, and 'street cred'. LOGOS is the very heart and soul of the writer's and speaker's message. Logos provides facts, price, size, reasoning, numbers, dates, times, percentages, and function. Logos supports the argument with research, evidence, and proof to make a particular claim. These logical bits of information have a purpose and need to stand out in order to persuade and convince. Using the movements and gestures we worked on in the Real Talking Tips - Word Emphasis episodes 27-37 help define those key logical elements so the purpose and importance of the LOGOS stands out. Therefore: Logos = Logic = Uniqueness.