<p>For zero growth to be achievable it has to be an effect of our way of life and not a goal. We explore this through questioning how our market oriented way of life legitimises consumption as a substitutable activity for richer shared experiences.  </p>

For zero growth to be achievable it has to be an effect of our way of life and not a goal. We explore this through questioning how our market oriented way of life legitimises consumption as a substitutable activity for richer shared experiences.

<p>For zero growth to be achievable it has to be an effect of our way of life and not a goal. We explore this through questioning how our market oriented way of life legitimises consumption as a substitutable activity for richer shared experiences.&nbsp;&nbsp;</p>

#43: Rethinking zero growth

We are consumers of life not its co-creators, so we are just givens. We are given credit for our wants and thats it. We consume our time as an economic good to no end. To see beyond the consumer is to see potential for change that would not just add value to the buyers journey called life, but unmarket it.

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#43: Rethinking zero growth

#43: Rethinking zero growth