Channel Mastery

43: Testing and Learning in Retail with Wes Allen


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Topics covered: Conglomerates, Rock/Creek, Camping World, Marcus Lemonis, #vanlife,  mergers, overlanding, data as a goal, market segmentation, market crossover, backcountry.com gearheads, REI, used gear, the pros and cons of diversifying retail
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Channel MasteryBy Kristin Carpenter

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