Recently I have once again been exploring the world of SEO.

I say once again because I have periodically dipped my toe over the last 10 years determined to get my head around how it all works, only to give up after a week or so because it’s so bloody complicated / long winded and frankly boring.

Clearly I am not a ‘devil is in the detail’ person. It’s a weakness.

But as one of my main goals over the next few years is to grow my site I felt it only right to give it a go once again.

Here’s the thing though, in my niche, ‘building a lifestyle business’, the keywords I would like to rank for are so ridiculously competitive it seems like a pointless task to even try.

My logic is backed up by all the SEO blogs I read who say anything with a keyword difficulty over about 20 is not worth competing with and as most of my keywords are 50+, case closed.

In this instance the advice is to use long tail keywords and sure enough - ‘Build a lifestyle business you can be proud of and that will change your life and that you can do while watching TV & picking your nose’, isn’t too competitive! So I can see where they’re going with that.

But seriously, how important is it?

Should we care enough about SEO to devote some of our precious time towards it?

That’s what I’m exploring in todays podcast.

Should I care about SEO

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