From Leads to Leases - Senior Living Marketing and Sales

#43 - Transforming Leadership in Senior Living: Emotional Intelligence and Empathetic Culture with Jules Wilhelm


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Summary

In this episode of From Leads to Leases, host Jerry Vinci speaks with Jules Wilhelm, founder of Capacity Leadership Center and EQ-niversity, about the critical role of emotional intelligence in leadership within the senior living industry. They discuss the challenges of employee turnover, the importance of creating a supportive culture, and the need for tailored leadership development programs. Jules shares insights on how emotional intelligence can enhance sales strategies and improve community engagement, ultimately leading to better resident care and staff retention. The conversation highlights the significance of empathy and connection in transforming senior living communities.


Learn More:

  • Connect with Jules Wilhelm on LinkedIn
  • Learn more about Capacity Leadership Center for Senior Living
  • Learn more about Jules' Leadership and EQ Training

  • Takeaways

    • Emotional intelligence is crucial for effective leadership in senior living.
    • Creating a supportive culture can significantly reduce turnover rates.
    • Retention strategies should focus on infusing energy and vision into leadership roles.
    • Empathy can be learned and is essential for connecting with staff and residents.
    • The cost of turnover in senior living is substantial and needs to be addressed.
    • Tailored leadership development programs are necessary for different levels of management.
    • Emotional intelligence training can enhance sales processes in senior living.
    • Building a culture of connection improves employee engagement and satisfaction.
    • Leaders must balance task-oriented goals with relationship-building efforts.
    • Investing in emotional intelligence leads to better outcomes for communities.

    • Chapters

      00:00 Introduction to Senior Living Insights

      02:40 The Importance of Emotional Intelligence in Leadership

      04:50 Addressing Retention and Turnover in Senior Living

      06:12 How to Factor Turnover Costs for Senior Living

      08:36 Building a Supportive Culture in Senior Living

      12:01 The Role of Emotional Intelligence in Community Dynamics

      14:40 Tailoring Leadership Development Across Levels

      22:10 Overcoming Resistance to Emotional Intelligence Training

      25:20 Resistance in Accountability and Sales

      28:09 The Role of Emotional Intelligence in Sales

      30:18 The Importance of Deep Listening

      32:50 Understanding Empathy vs. Sympathy

      36:10 Challenges in Leadership Development

      38:04 Quantifying Outcomes in Leadership Training

      40:51 Upcoming Leadership Programs and Initiatives

      ...more
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      From Leads to Leases - Senior Living Marketing and SalesBy Jerry Vinci

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