In the world of video marketing, there are all kinds of buzz words floating around. Videographers know the difference. But businesses? Not so much. For sure, interpretation of what "social" video is can be wide. But I like to think of this way: A "social" video is not just another "entertaining" video on social media. A "social" video is deliberately crafted with a specific action and outcomes, and most importantly, targeted at certain demographics. It is a marketing tool, designed to be used over and over again. The actions of "social" videos are to pull in customers vs just entertaining them. The best way to figure out what you need for a video is to ask yourself this one question: What do you want to do with the video and what do you want to happen because of the video?