<p>Brands face ever-increasing demands for transparency, authenticity and affinity. In this episode, Chris Baeza, answers the questions of What it takes to be successful, why brands need to sweat the small stuff and why authenticity is key to success.</p>

Brands face ever-increasing demands for transparency, authenticity and affinity. In this episode, Chris Baeza, answers the questions of What it takes to be successful, why brands need to sweat the small stuff and why authenticity is key to success.

<p>Brands face ever-increasing demands for transparency, authenticity and affinity. In this episode, Chris Baeza, answers the questions of&nbsp;What it takes to be successful, why brands need to sweat the small stuff and why authenticity is key to success.</p>

43 - Why clarity and Transparency are key to success – with Chris Baeza

Welcome to a branded world, a podcast about all things branding by Luiza Campos from marcastrategy. A branded world explores great brands and interview experts and provide actionable advice to help you build a remarkable brand. If you are a nonprofit, a small or medium-size business or an entrepreneur this podcast is for you. In this podcast you'll hear advice on how to brand your organization from finding your values, purpose and vision to strategies on how to engage with your audience through effective marketing, building the right culture, advertising, written, visual and experiential communications and much more.

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43 - Why clarity and Transparency are key to success – with Chris Baeza

43 - Why clarity and Transparency are key to success – with Chris Baeza