Garrett Sussman, Demand Generation Manager at iPullRank, talks to us about his experience in developing tools to help connect agencies to clients and helps us understand the factors of that success. We also discuss the pitfalls of an Agency/Client relationship and when it is best to walk away. Learning the “Love Language” of your client is always the most important aspect.  Listen to Segment 1 of our 2 part interview with Garrett on the EDGE.

[00:03:43] 100 podcast episodes in a year!  How did Garrett stay sane through that?

[00:06:00] Garrett’s history - coming from teaching to the start-up culture.

[00:09:14] Hiring internal SEOs.  The challenges of the industry

[00:11:12] The evolving nature of the target: Google.  A completely different paradigm.

[00:13:58] Supplementing your in-house with agency talent

[00:18:24] Experience matters in the Agency/Client relationship.  Broken trust is the major pitfall

[00:23:14] What are the key breakdowns inside of the agency, client relationship?