Alex Cattoni is the founder of The Copy Posse, a boutique agency, online academy and now 100,000+ strong global crew of authentic copywriters with a passion for creating community, credibility, and conversions with nothing but powerful and precise wording. 

In this episode: 

• [3:50] Why every business needs copywriting.
• [10:30] 3 Tips to hook your audience’s attention.
• [15:00] Copywriting versus content writing.
• [18:20] Alex’s entrepreneurial journey + mission.
• [25:45] How the world of copywriting is changing.
• [31:00] Douchey copywriting vs. trauma informed marketing.
• [40:00] Direct response marketing vs. Brand-building.

 

Connect with Alex @copyposse.  Find her work at CopyPosse.com