In this installment of the "Investing Shorts" segment focused on mindset, host Sujata sits down with Kenny Rose, founder of FranShares. They discuss two key mindset shifts that have helped Kenny in business and life: the "left lane theorem" and starting each day with enthusiasm.

 

With extensive experience across media, franchising, and alternative investing, Kenny Rose has established himself as an authority reaching over 300 million people. After getting licensed and working in traditional finance, Kenny shifted to franchise brokerage. He guided entrepreneurs through choosing from 600+ brands in 100+ industries.

Leveraging this expertise, Kenny founded Semfia, an income-focused franchise brokerage. But he went further by launching FranShares, the first platform enabling retail franchise investing. FranShares has garnered huge interest with $18.4M in subscriptions and a 41,000+ waitlist, cementing Kenny as a leader in the alternative investing space.

 

[00:02] The "Left Lane Theorem"

• Kenny's dad taught him this concept as a teen - when everyone is going right, don't be afraid to go left and blaze your own path.
• Kenny applied this to his career by leaving traditional finance to pursue franchising, an unknown industry at the time.
• The lesson: Take a step back and consider different options from the herd mentality.

[00:05] Start Each Day With Enthusiasm

• Making your bed each morning starts the day off with accomplishment.
• Having an enthusiastic mindset is a choice and can change your whole day.
• Self-talk, believing in yourself, and choosing "yes" leads to more energy and opportunities.

[00:09] Benefits of an Enthusiastic Mindset

• More energy and less fatigue throughout the day
• Increased luck and opportunities due to positive outlook
• Tendency to attract the energy you put out into the world

 

Connect with Kenny:

 

LinkedIn: Kenny Rose

Website: FranShares

 

 

Key Quotes:

 

 

"Take a step back and look what everyone else is doing and don't be afraid to do something else." - Kenny Rose

 

"People get very stuck in what's worked in the past and not what's going to work the best in the future." - Kenny Rose

 

"How you start your day is how the rest of the day is going to go." - Kenny Rose

 

 

 

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Visit my website, www.luxe-cap.com, or my YouTube channel.

 

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