The NO BULL$H!# Marketing Podcast

436: Awkward, Uncomfortable, but Better: Difficult Conversations Lead to Deeper Connections


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Believe it or not, the more awkward a conversation seems, the more people enjoy it.

In this episode, Dave reviews the research from the Journal of Personality and Socal Psychology which explains why you should ditch small talk and engage in more awkward and insightful conversations.

Jeff Haden’s article in Inc. Magazine inspired this episode.



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The NO BULL$H!# Marketing PodcastBy Dave Mastovich

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