We all start building our online business to get sales and all leaders tell us to not focus on that.

I gotta tell you from experience that it’s probably the hardest thing to do!

I also have to tell you that it’s very true that if you’re always thinking about making money, you won’t!

So, how do you stop obsessing over money and still get there?

The Know, Like & Trust Ladder

What I found that is the most common message from every single leader and guru is that people need to trust us before they buy from us.

Leaders will tell you to focus on creating content regularly, being consistent and connecting with people.

I’ve found a simpler way to put it…

Have them climb the know, like & trust ladder!

How does climbing the ladder get them to buy from you?

Think of it this way:

Marketers will tell you to exposes prospects to your offer.

Sales people will tell you is takes 7-10 exposures to make a sale.

Personal branding experts will tell...

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