In this LMScast episode, Nick Usborne delves into the deep effects of emotional intelligence and AI on successful communication, with a focus on course building and copywriting.

Nick highlights self-awareness, self-management, social awareness, and relationship management as the four key categories that comprise emotional intelligence. He emphasizes how important emotional intelligence is in creating trust, which is a necessary condition for both profitable sales and enduring client relationships.

Additionally, he talks about the differences between manipulative strategies and ethical, emotionally intelligent copywriting, arguing in favor of an authentic, listener-focused strategy.