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439: How JLL Educated 86,000 Employees on ABM w/ Katie Fisher
Transitioning to an ABM program is hardly ever as simple as we plan.
Add 86,000 global employees, and it’s quite the ascent.
That’s the situation JLL, a world leader in real estate services, found themselves in.
FMF guest host Steve Watt sits down with Katie Fisher, the Senior Director of America’s Marketing at JLL, to uncover what it was really like for a behemoth real estate service provider to shift to ABM.
Here’s what they cover:
- Picking the right accounts to focus on
- Tackling the ABM learning curve
- Addressing the fear of transitioning to ABM
- Scaling up with ABM
To listen to this episode and more like it, you can subscribe to #FlipMyFunnel on Apple Podcasts or tune in on our website.
Call me crazy but here's what I am doing - Text ABMisB2B to 33777 to receive a copy of Sangram's newest book. This is gift to YOU as a listener for a limited time! All I ask is for a review of the book on Amazon when you are done reading. Deal?
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By Sangram Vajre
4.9
164164 ratings
Transitioning to an ABM program is hardly ever as simple as we plan.
Add 86,000 global employees, and it’s quite the ascent.
That’s the situation JLL, a world leader in real estate services, found themselves in.
FMF guest host Steve Watt sits down with Katie Fisher, the Senior Director of America’s Marketing at JLL, to uncover what it was really like for a behemoth real estate service provider to shift to ABM.
Here’s what they cover:
- Picking the right accounts to focus on
- Tackling the ABM learning curve
- Addressing the fear of transitioning to ABM
- Scaling up with ABM
To listen to this episode and more like it, you can subscribe to #FlipMyFunnel on Apple Podcasts or tune in on our website.
Call me crazy but here's what I am doing - Text ABMisB2B to 33777 to receive a copy of Sangram's newest book. This is gift to YOU as a listener for a limited time! All I ask is for a review of the book on Amazon when you are done reading. Deal?