We're diving into the exciting world of Black Friday and Cyber Monday. 🎉 With Q3 just around the corner, it's time to gear up and start mapping out your holiday promotions to end the year on a high note.

In this episode, we'll be taking a look back at last year's Black Friday and Cyber Monday campaign we executed for a skincare client. In this BFCM case study episode, we'll review how we planned, executed, and analyzed the biggest sales event for D2C CPG of the year! And how we secured this client an impressive 80% increase in revenue year over year.

By the end of this episode, you'll be armed with valuable insights to help you plan your very own killer Black Friday, Cyber Monday, or holiday sale. Get ready to take your sales to new heights! 🚀

Let's break it down for you:

[0:59 - 2:12] Introduction to our Black Friday, Cyber Monday (BFCM) Case Study

[2:13 - 6:52] Set Your Goals and Debrief

[6:53 - 8:17] Prioritize Value and Education Before Launch [8:18 - 10:14] Master Testing and Optimize

[10:15 - 11:38] Audit Your Channels

[11:39 - 15:17] Organize, Plan, and Create Assets

[15:18- 18:00] Create an Early Bird Phase

[18:01 - 22:31] Execute Your Launch via Email, Ads, Organic Social, and Web!

[22:32 - 30:36] Recap: Analyze Your Goals and Determine Where You Succeeded or Missed the Mark

[30:37 - 31:47] Closing

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