Brendan Maher is the CEO of R U OK? – an organisation most well known for R U OK?Day, a national day of action committed to encouraging and equipping everyone to regularly and meaningfully ask “are you ok?”, of anyone who might be struggling with life. Since the inaugural R U OK?Day in 2009, R U OK? has become a household name. In 2016, an estimated 72% of Australians were aware of R U OK?Day, with one in four of those people taking part. To help make real, lasting change in Australia, R U OK? has broadened their reach beyond a national day of action. Campaigns such as R U OK? at Work, R U OK? at School and R U OK? Afield (targeting FIFO/DIDO workers), are providing effective platforms to promote regular, meaningful conversations all year round. Brendan is a passionate advocate for suicide prevention, and a former member of Lifeline Australia’s senior leadership team, where he spent seven years before stepping into his current role at R U OK? in 2013. Brendan leads a small, responsive, and dynamic team who are experts in community activation, social media and integrated marketing campaigns.