Enterprise Sales Show

#44 Calling High Part 6


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How do you manage your internal stakeholders?
• Internally can be more complex and difficult as many technology companies have very limited resources. Lots of internal selling.
• Create a structured campaign to gain buy in from your line manager, SVP and give physical access to your C level team. (There are competing priorities and resource/budget constraints - so a need for internal influence. Be prepared to sell through - supporting your network in the organisation with the key messages/story/benefits. You need advocates of the vision.)
• Your internal stakeholders need to be emotional engaged in the process. All parties excited by the opportunity.
• Understanding the personal agendas, of your internal stakeholders is vital to the success of a transformational deal.
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Enterprise Sales ShowBy Adrian Evans