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On today’s episode of CAS Minute, we continue exploring key lessons from Selling the Invisible by Harry Beckwith. In part two, we’ll discuss how to sell reassurance, under-promise and over-deliver, make your value visible, and the importance of listening. By the end of this episode, you’ll be equipped with additional strategies to strengthen long-term client relationships in your CAS practice.

Book link:

https://www.amazon.com/Selling-Invisible-Field-Modern-Marketing/dp/0446672319

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Full Send | Accounting & Data

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