Chad Hason with Stigma Grow is back again to talk cannabis! This time around we discuss cannabis stigmas - what they are, where they come from, and why they’re usually wrong…

“I don’t consider myself an expert, I consider myself a storyteller of other people’s expertise.” Despite Chad’s modesty he carries a wealth of knowledge on cannabis, both the plant and the industry. We start this week’s episode out by discussing how a common name for the cannabis plant, “marijauna,” came about because of fear, misconception, and stigma. At the time the plant was commonly referred to as “hemp” and was used in a variety of industries from textiles to printing to medicine, so the plant underwent a massive rebranding to “marijauna” in order to play off of the ignorance-fueled fears of the time.

As a cannabis marketing expert Chad knows a thing or two about rebranding the plant, but these days the marketing work around the plant is in many ways about answering people’s lingering questions about cannabis and correcting misconceptions. We tackle some of the big questions on people’s minds such as “is cannabis bad for you?”, “is it addictive?”, and “is it a gateway drug?” As we learn many of these questions are driven by fear and Chad’s advice is simple: “Don’t let fear drive anything in your life"

Let’s Meet For A Beer!

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