Hannah Forbes is a crowdfunding expert and founder of The Funding Crowd, helping businesses raise investment through alternative methods.

Hannah fell in love with the start-up environment during the final year of her engineering degree, and now works at the University of Cambridge in the Center of Alternative Finance, and is doing a PhD in crowdfunding and crowdsourcing at the University of Liverpool.

In this week’s podcast, Hannah and I discuss the two most popular alternative fundraising routes for startups, equity and rewards-based, when to use them, and how to maximize your chances of a successful campaign.