This week brings another literary agent conversation, this time with Lluvia Agustin! Just as publishers themselves have areas of expertise, so do agents. Lluvia specializes in representing Hispanic authors who write in Spanish. We talk about the unique challenges about publishing in the US market for Spanish-language authors, as well as the opportunities for translations that abound. Lluvia also recently returned from the 2023 Guadalajara Book Fair, and we chat all about what happens at book fairs, what it’s like to have your book represented there, and how you can use book fairs to network with publishing industry professionals.

Lluvia Agustin is the founder of The Agustin Agency, a literary agency in Nashville that specializes in Hispanic authors who write in Spanish. The agency’s books have been published by HarperCollins, Lifeway B&H, Planeta and other publishers in Spanish, English and Portuguese. In May 2022, one of the agency’s books received The Harold Kregel Award by the SEPA organization. Lluvia Agustin has held various senior level roles in the publishing industry over the years, which include being the senior sales director for HarperCollins publishers for their Spanish division until 2018. Lluvia has held other sales and marketing roles at other publishing companies. Lluvia enjoys reading a variety of genres, taking long walks and cooking. Lluvia lives in Nashville, Tennessee with her two grown children, John and Esteban Lopez.

Learn more about the Agustin Agency and connect with Lluvia at https://www.theagustinagency.com/.