Creating customer evangelists is the gold ring that marketers, sellers, and business owners strive to obtain.

Customer evangelists are customers that love you, your product, or your service so much that they constantly talk you up to other potential customers.

People like to make this complicated like it's a dark mystical art known to a select few, but it's not.

Listen in this week as I go over a simple structure I'm using as we do some new things in my business that I have taken from the fantastic book "The Power of Moments" by Dan and Chip Heath.

It's easy and super fun.

P.S. Two 20-second sections in this recording had a weird echo effect with the microphone. I didn't feel like re-recording, so I didn't. Shipping over perfection!

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