The Entrepreneur Next Door 🏡

[44] LoRen gReiFf: "People hire people. They do not hire resumes."


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Loren Greiff (who purposely plays with how her name is displayed) is a super successful executive career coach. I invited her to the podcast because the key to success in building and growing a business is hiring the right talent. 

Loren is a  self-declared "Idiot Savant" with a talent to visualize, "I treat life like a pallet."  And she gives kudos to Grandma, who Loren calls "the bad-ass in the family." 

Loren attributes her success to the smart strategic move she made to "Learn from the Masters." and sharpen her tools - I wanted to learn 10" deep, not 1" ten times."

Join me for this fun rollercoaster interview, learn the behind-the-scenes of recruiting and the following additional insights:

  • Why Loren decided to be an English Literature major (not what you think of when you're visually creative.)
  • Why Loren decides to take on business as a discipline
  • How did Loren get into a top-tier advertising agency with a degree from a small but unfamous college? 
  • What prompted Loren to pivot in her pursuit of achieving balance?
  • Why is Loren messing with the spelling of her name?
  • What is an "excuse exterminator?"
  • Why are people stuck in jobs they don't like? It results from the perception that looking for a job is long, hard, and generally sucks. 
  • Why hitting the Apply Now button is soothing but very deceiving. 
  • What is the easiest way to separate (candidates) fakers from the real deal? 
  • "I don't care about your resume. I know how to read."
  • "Different is better than better."
  • What role is AI going to play in the hiring process? 
  • The one song Loren admits to singing in the shower.

    Connect with Loren:
    LinkedIn: linkedin.com/in/lorengreiff
    Email: [email protected]
...more
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The Entrepreneur Next Door 🏡By Zev Asch