The Great Firechat

#44 - Private Traffic and Elon Musk wants a WeChat-like Superapp


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This week we delve into the big slowdown of Tencent, and greather big tech in China, and look at how these companies are looking overseas markets for revenue potential, especially in games.


We then talk a bit about WeChat; "private traffic" is a major trend in China driving business decision and it pairs with influencer and live-streaming economy yet it's not well understood outside of China. Similarly, Elon Musk in an interview this week, explains that WeChat is "really an excellent app" and his Twitter product road map would be to make a WeChat-style superapp.


1) Tencent stops growing, down $500bn since 2021 peak  


2) Chinese mobile game companies set eyes on US, Europe and overseas markets


3) "Private traffic" trend in China 私域流量


4) Elon Musk wants the West to make a WeChat-style Superapp


Bonus article: Wired on Shein

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The Great FirechatBy Kevin and Adeh