Ilia Francis & Gillian Whitney chat about: Short-Form Video Trends. Marketing experts say that short-form video is the future of social media. From Tik-Tok to YouTube, social media platforms are totally embracing this content format. But what’s the role of short-form videos on a professional platform like LinkedIn? ILIA FRANCIS, knows a thing of two about making short-form videos for LinkedIn. The majority of her videos are less than 1 minute, many of which are shorter than 20 seconds. Wow! Based in Toronto, Canada, ILIA is a LinkedIn Strategist. She helps leaders & professionals build their personal brand and content strategy to attract job opportunities, clients, and increase their impact on LinkedIn.