A leader’s ability to convince others to help ignite a change means first being able to get their attention. And that’s no mean feat given all of the noise competing for our attention today. In this episode of The Illumify Game Changer Podcast, Jonathan is tasked with creating a headline that would cut through that noise enough to pique some initial interest.

01:10 Amplify Question 37: If you could write a headline for this significant change, what would it be?

06:00 It’s time to heal and build again. But rise is better.

09:00 After putting pen to paper, 4 headline options.

09:44 “Finding each other again.” What does that look like?

14:57 The sense of reciprocity is very important.

19:26 Since change is incremental, your headline can begin with an increment of your vision and then take them beyond.

21:38 “Let’s break with the past and return home together” is very interesting.

23:55 Finding the balance between comforting and reassurance and something more rigorous and demanding.

28:50 Final Answer.

31:00 The difference between raising awareness and reminding them.

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