What if traditional sales methods are no longer serving you or your clients? In our latest GTM Pro Podcast episode, we unravel the SPICED framework—Situation, Pain, Impact, Critical Event, and Decision—as a transformative tool for sales discovery. Say goodbye to superficial data approaches and hello to a deeper understanding of your clients' macro conditions and unique business models. We promise you'll gain clarity on creating more meaningful sales engagements that build trust and lead to better outcomes.