In this episode, we sit down with the incredible Paula Day — Virtual CFO, accountant, NLP practitioner, and the financial powerhouse behind some of Australia’s most successful service-based businesses.

With a focus on sustainable scaling, money mindset, and practical systems, Paula shares how she supports female founders in taking control of their business finances, removing overwhelm, and building long-term profit — not just quick wins.

In this episode, we chat about:

• Paula’s career journey and how she became a trusted advisor for service-based founders
• Why money mindset work is just as important as financial planning
• The biggest mistakes Paula sees businesses make (and how to fix them)
• How her clients have scaled with ease by mastering systems + strategy
• Her go-to tools for managing cash flow, pricing, and clarity in business
• 
  

Learn more about Paula Day:

→ Website: https://pauladay.com.au

→ Instagram: @pauladay.au

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