Do you ever let your prospect decide what they think needs to happen? You try to be helpful and flexible.
It comes from a good place, but it almost always pulls them further away from the result they actually want.

In this episode, we dive into why you need to stay in the expert role, how to guide clients without feeling pushy, and how to design a process that gets results (even when clients resist parts of it).

In this episode, you’ll discover:

·       Why letting clients decide the “how” dilutes your process and hurts their results

·       The real reason clients choose the path of least resistance

·       How to hold your authority without feeling rigid or controlling

·       What to do when clients resist certain steps

·       How to sell what they want while giving them what they need — without breaking trust

If you are ready to strengthen your sales, sales conversation and proposals, I've got some free resources to help you get started:

1. High Impact Discovery Call Guide
Learn exactly what to discuss in a discovery call so your prospect feels understood, guided, and ready to say yes — even before they see your proposal.
📥 Download it HERE:

2. The 6 Questions Every Winning Proposal Must Answer
These are the six questions your prospects are already thinking — but rarely saying out loud. When your proposal answers these, signing becomes the obvious next step.
📥 Get the guide HERE:

3. Free Sales Boost Session
A 30-minute call where we look at your current sales process, identify gaps, and uncover at least 3 personalized ways you can boost your sales right now.
📞 Book your session HERE

--

Connect with me on INSTAGRAM: @zjmeansbusiness 

Connect with me on LINKEDIN: Zhen Jun Chang 

Subscribe to never miss an episode and while you're here, leave me a 5-star rating!